Marketing is a key ingredient to being successful.
A reporter's words on the evening news stopped me dead in my tracks. She was discussing the release of Apple's earnings, which blew away Wall Street estimates by a mile, thanks in large part to the brisk sales of iPhones and the iPad. In a compromised economic environment, Apple's profit managed to grow 78% in the last quarter, due to a healthy and continuing demand for its products. It sold an astounding 3.3 million iPads and 8.4 million iPhones in the quarter.
On a purely personal level, it should have come as no surprise to me. When I decided to add the iPad to my arsenal of tools, I visited the local mall to check it out. The Apple store is wide open and mammoth . . . and it was mobbed. Getting the attention of any of the staff was tantamount to trying to get an audience with the pope. I wandered aimlessly for awhile, inching ever closer to the booty, aching to get my hands on it to see what the hype was all about. Ten minutes into my exploration I knew I had to have this exciting new toy.
There is a direct connection between this and our business, or any other for that matter, I recognized in an epiphany. If you have a great product, one that you can create a demand for, you have the keys to the kingdom. There's no magic in Apple's success. They deliver what the public wants, create anticipation through the media of new products and word travels like an out of control forest fire. What if we can reach out to our target audience and make our product irresistible. Whether our product is our inventory as real estate professionals or ourselves as the obvious choice for our constituency, how much easier our job would be once we get past the initial hurdle. The obvious caveat is, there has to be substance in what we're selling. There can be no artifice, no cotton candy mentality. Now I have to figure out how to make it happen. Maybe I need to ask Apple's marketing geniuses for a meeting.
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About the author:
Geri Sonkin is a Licensed Broker Associate/Stager/Decorator serving Long Island sellers and buyers for over 24 years. Areas of expertise include Nassau County, Suffolk County, Queens and Brooklyn. Specializing in resales, new construction, co-ops/condos, waterfront homes, estates, short sales, rentals and staging your home to sell for the most money the market will bear. For more information: www.LongIslandsBestHomes.com For new construction: http://2274Woodbine.GreatCustomHome.com 516-425-6098
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Good choice to reblog Harry. Now I just have to figure out how to make myself irrestible.
It looks like another great post today. Thanks
Thanks for posting another informative post for us today. Have a great weekend