How Do You Leverage Facebook In Your Real Estate Business?

In your Facebook

Via Derek Overbey (Roost.com):

 

Most of us are aware that Facebook is the dominant force when it comes to social platforms. But did you know that Facebook is nipping on the heels of Google in regards to Internet dominance? Here are some Quick Facts (according to Facebook , Alexa.com and Compete.com):

  • Facebook is the #2 website globally in total page views behind Google; should pass Google in first half of 2010.
  • At 30%, Facebook has the same global reach that Google had 1 year ago.
  • Both Google and Facebook should have global reach of ~50% by end of 2010.
  • 2 years ago Facebook’s global reach was just 6%.
  • Internet users spend 3x as much time on a Facebook page as they spend on a Google page.
  • Over 700mm pieces of content are uploaded on Facebook daily (eg. 100mm photos daily).
  • Average user spends 55 minutes/day (~23% of total time online) on Facebook.
  • 50% of users log on daily.
  • 67% of US online users are on Facebook.

So what does this mean to your real estate business? A Lot!

It means that if you have not integrated a Facebook strategy into your overall marketing plan, you could be missing a huge opportunity to connect to a whole new stream of business.

And to help provide support for that Facebook strategy, real estate technology company Roost has recently launched the FREE Social Real Estate Application which is the first app of its kind to offer agents the opportunity to:

 

·         Highlight their local market knowledge from a Facebook Business Page

·         Present important market data from the likes of Roost, Altos Research, Education.com and Walk Score™ for the city they service

   (Note: The application is available for a little more the 10,000 cities in approximately 70 of the largest metro areas in the country)

·         Easily customize and install a local real estate tab on their Facebook Business Page in about 5 minutes

 

Some of the agents that have already integrated the application into their Facebook Business Page include Brad Coy, Heather Elias and Jay Thompson.

So if you want to bring a professional presence to your Facebook Business page, click on over to the Roost Social Real Estate Platform and have your real estate tab up in a few short minutes.

We’ve also created the following set up tutorial that takes you through the entire process.

 

Finally, you can always call of email me if you have any questions or concerns.

Derek Overbey
415-742-8059
derek.overbey@roost.com

 

Make the Call, Set the Plan, Do the Deal$!

Feel free to listen to my Radio Show to learn more about the phoenix real estate market, new trends, and the latest opportunities.  The Real Estate and Beyond Radio Show Airs every Saturday from Noon-2:00pm on Conservative Newstalk KKNT 960am in Phoenix, Arizona.  You can listent to past shows, or stream on-line.

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Comments

Great post...thanks for reposting....

Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) about 2 years ago

Thanks for the heads up.

Have to check it out.

Enjoy your day

Posted by Don MacLean Realtor franklinma-homesforsale (Simolari & MacLean REMAX EXECUTIVE REALTY) about 2 years ago

Harry,  I watched the video and will set up a page.  I am very curious about the results and by nature skeptical! 

Posted by Sara Homan, Realtor, Homes, Farms & 55+ (Coldwell Banker Ellison Realty Inc) about 2 years ago

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