POSTCARD MARKETING TO GENERATE ADDITIONAL REAL ESTATE BUSINESS
There are so many ways to market oneself in the real estate market. I remember when I first got into the business ten years ago. I spent money on anything that would get my name out there such as
- Print ads
- Ads in real estate section
- Shopping carts
- Web site
- Purchase leads
- Phone book
Luckily, I had a great mentor when I started the business or I would of been broke by spending too much money in marketing myself. The key is to develop a REALISTIC business plan for the year, Then, implement the plan with some adjustments during the year to reflect the true picture of that time.
Currently, the only advertising I currently do is focused on the Internet. I am staying away from print ads at the current time. I am able to reach more people on the Internet at a much lower price versus print ads. Again, this is my business plan. If print ads work for you, then keep doing it.
I have decided to get back into strategic postcard marketing to develop more Phoenix Property Management business. Properties R Us LLC offers full service Phoenix Property Management for $60 per month per door. One can have access to their account 24/7 along with a full service repairs department to cater to tenants needs. We have truly created the one stop shop for Phoenix Real Estate Investors and Beyond.
We will do property management on the following
- Single family homes
- 2,3, and 4 multiplexes
- 4+ multiplexes
We conducted a search for 2+ multiplex units around our office. We discovered there were about 1,800 of them just around the office. Wow, that was quite the number just around our office. We own our zip code when it comes to property management. What if we had a 2% conversion rate on 1,800? That would be 36 new customers in a 90 day span of time. Does postcard marketing really work? Yes, postcard marketing does work when it is done strategically and the postcard is well designed to capture the reader's attention.
My target market will be focused on investors that own property that live outside of Arizona. The two biggest investors in the Arizona real estate market currently are from California and Canada. Many people do not know who to contact for real estate services. I have a system in place and will start implementing today. The first 150 postcards will be going out today.
WHAT ARE YOU DOING TO CREATE MORE BUSINESS?
Make the Call, Set the Plan, Do the Deal$!
Feel free to listen to my Radio Show to learn more about the phoenix real estate market, new trends, and the latest opportunities. The Real Estate and Beyond Radio Show Airs every Saturday from Noon-2:00pm on Conservative Newstalk KKNT 960am in Phoenix, Arizona. You can listent to past shows, or stream on-line.